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This is part one of a series about using Pinterest for blogging. Find part two here

Pinterest is a social media site that acts as a virtual cork board. If you can imagine having several cork boards hung up in your home, with articles ripped from magazines about projects and ideas on each one, that’s what Pinterest is.

Pinterest is a mecca for bloggers–I can’t say that enough. You can find posts about just anything on Pinterest, and it’s a great place to share your content, as well!

Wait… you’re on Pinterest, right? If not, click here and signup.

Ok, now we can get started.

Pinterest For Bloggers: Creating Boards, Content & Images That People Want To Share

Create Boards

Once you’ve created a Pinterest account, you should make a few boards that relate to you and your blog. You can think about things that interest you and then create boards, but I have an easier way.

First, make a board for your blog. Mine is just called “My Crazy Good Life.”

Now, follow a few people. I like the “find friends” feature:

Find Friends Feature in Pinterest

When you’re done, go to your Pinterest feed by clicking the word “Pinterest” at the top center of your screen. This will show you the most current activity of the people you’re following.

 Pinterest For Bloggers

When you see something that interests you, hover over the pin with your mouse. You’ll see an icon that says, “Pin It” come up. Click that.

Now, you’ll see the first board you made. Click the dropdown arrow and choose to “create new board.”


There you have it.

Each time you see something you want to re-pin, create a new board for that category. You’ll find that you’re pinning the same type of content over and over again, so it’s easy to create boards once you see your pattern.

You can also scroll through your friend’s boards to get ideas for your own.

I am a bit of a Pinterest-junkie. I’ll admit that. I have over 100 boards, and could definitely downsize a little. Some of my most popular boards are Blogging & Social Media, Duct Tape Party, Pinterest, healthy recipes and workouts, yummy (not so healthy) recipes, and the boards for my 13 year-old Michael and my 9 year-old Jack.

Create Pinnable Content

People on Pinterest are looking for tips, inspiration and pretty things. If your blog post falls into one of those broad categories (there are hundreds of sub-categories), you should make a pinnable image for it. Here are a few ideas for posts that do well on Pinterest:

  • recipes
  • DIY crafts
  • DIY home projects
  • room redecoration
  • fun appliances
  • how-to posts
  • lists–about anything, really
  • tech tips
  • app reviews
  • quotes
  • parenting tips

These definitely aren’t the only posts that do well on Pinterest, though–play around and experiment!

Add A Pinnable Image To Your Post

Can you see why people would be more interested in one of these images over the other?

Make A pinnable Image For Your Post

Adding a description of your post on your image is very helpful. I’ve seen people add their pinnable image as their first image or last image–I don’t think it matters which you do.

In addition to your pinnable image, it’s a good idea to use a watermark on the other images in your post, in case someone decides to pin those instead.

Make It Easy For Others To Share Your Posts

Use a plugin to add share buttons to the bottom of your posts or a “pin it” icon to your images. They are both great ways to remind people to share your content on Pinterest. Popular plugins for share buttons are Shareaholic Sexy Bookmarks (that’s what I use), and Add To Any. You can install these plugins by heading to your dashboard and clicking “plugins” and “add new.” You can then search for the sharing plugins.

The popular plugin that adds a Pin It icon on top of your picture is called jQuery Pin It Button For Images. You can see it here:

Pinterest Pin It Plugin

Now you know how to create Pinterest boards & pinnable content for your blog, add attention-getting image to your posts and make it easy for others to share your posts by adding the right plugins to your blog.

What kind of Pinterest-worthy posts do you write?

This is part one of a series about using Pinterest for blogging. Find part two here

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  1. Hi, I was just curious, did you sign up for pinterest as a personal or business page. I already have a personal page (started that long before I ever started a blog) now I am thinking my blog should have it’s own pinterest page but am wondering whether or not it needs to be or should be a business page. I would love your input on the subject. Thank you.

    1. Hi Alexa,

      I changed my personal Pinterest account to a business one. I am all about simplifying – I have several ventures (a blog, business, and book) and I use one account per social media network for them.

  2. Thanks for this blog post, I really needed the information! You are great!

  3. Laura Beauregard says:

    I’ve always been a bit overwhelmed by Pinterest boards, but your strategy simplifies things so well. I’m excited to put your tips into action and finally make sense of my boards. Thanks for sharing your expertise!

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